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To Know and to identify areas in which innovation occurs Tourism is essential in order to put in place strategies, actions and resources for the effective achievement of the benefits from the introduction of the innovation itself. Tourism product is the result of a plurality of private and public subjects (arranged in chains or clusters) that interact to each other and that thanks to the interaction allow to determine the supply. The following maps try to synthetize the most relevant clusters of tourism innovation on the base of two principal variables:

  • The type of innovation (market, product, marketing, managerial)
  • The field (structure or system)

INNOVATION

TOURISM INNOVATION

WEB MARKETING

HOW TO PROTECT AN INNOVATIVE IDEAS AND PRACTICES

INNOVATION GLOSSARY
Word list:

BEST PRACTICE



newsletter 2015